What Is a No follow Link?
To the average website user, do follow and no follow links look exactly the same? However, no follow links include a small piece of code, called an attribute, that lets search engine bots know not to follow the link. It looks like this: rel=“no follow”.
According to Google, no follow links don’t pass any PageRank to the website being linked. This means that no follow links pointing at your website do not directly affect your site’s position in search engine results pages. This date’s way back to 2005, when well-known Google’s introduced the no follow option to tackle comment spam. No follow links prevent black hat SEO practitioners from profiting off of links planted in the comments sections of high-authority sites.
Links from the following types of content are usually no follow links:
- Blog comments
- Social media
- Forums
- Press releases
- Sponsored content
- Widgets
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